Salesforce transformation
Global semiconductor equipment manufacturer
- Challenge
- Quoting for configurable capital equipment ran across spreadsheets and a heavily customised legacy CRM, making pricing governance and forecast accuracy difficult across regions.
- What AX3 did
- AX3 re-architected the revenue stack on Sales Cloud and CPQ, rationalised the custom code estate, and rebuilt the quote-to-order flow around a single product and pricing model.
- Outcome
- A governed quoting process with region-consistent pricing rules, a materially smaller customisation footprint, and forecast data leadership can act on.