Connected Customer Transformation for Automotive
Transform the automotive customer, dealer, vehicle and service lifecycle with Salesforce, AI and connected enterprise technology.
Talk to AX3Automotive value is shifting from the transaction to the relationship. OEMs need visibility of customers they historically reached through dealers, dealers need modern tools, and both need vehicle data to drive service, warranty and loyalty. AX3 combines automotive expertise with Salesforce, AI, data and connected-vehicle engineering to unify customer, dealer and vehicle lifecycles into a single intelligent platform.
Who we serve
Software-defined vehicles need software-defined enterprises behind them.
The same three-part view AX3 applies to every industry — what is actually hard in automotive, the technology that resolves it, and the specialized people needed to run it.
Key challenges
Connected vehicle data at scale
Telemetry volumes outgrow legacy platforms before the business has agreed what it wants to do with the data.
Dealer and direct channels
OEMs run dealer, fleet and direct-to-consumer motions on incompatible systems and fragmented customer records.
Programme cost and quality
Engineering change, supplier quality and warranty exposure are tracked in disconnected tools across the programme.
Technology
Connected product platforms
Vehicle, customer and service data unified so over-the-air, diagnostics and service journeys share one backbone.
Data 360 and telemetry
Streaming ingestion, governed data products and analytics for quality, warranty and usage insight.
Digital engineering
Cloud platform, API and DevOps engineering for the software estate behind the vehicle.
Talent
Embedded software engineers
Firmware, AUTOSAR and diagnostics engineers for in-vehicle and edge software workstreams.
Vehicle programme leaders
Programme and launch leadership experienced in OEM and tier-one delivery cadence.
Cloud platform engineers
Engineers who run the connected-vehicle backend as a product, not a project.
What is changing in the industry.
How AX3 solves them.
Customer, Dealer & Vehicle 360
Unify OEM, dealer and vehicle data into shared views that both parties trust and use.
Lead-to-Sale Acceleration
Route, score and follow up leads with AI support across OEM campaigns and dealer showrooms.
Service & Warranty Intelligence
Improve service retention and warranty quality with connected vehicle and claims data.
Dealer Experience Platform
Give dealers modern portals for pipeline, inventory, service and performance.
Captive Finance Experience
Digitize financing, leasing and renewal journeys alongside the customer record.
Salesforce, AI, data and digital engineering — designed together.
Salesforce Solutions
- Automotive Cloud
- Agentforce for Automotive
- Sales Cloud
- Service Cloud
- Data 360
- Marketing Cloud
- Experience Cloud
- Revenue Management
AI Solutions
- AI Sales Concierge
- AI Customer Engagement
- AI Service Agent
- AI Warranty Assistant
- AI Inventory Assistant
- AI Dealer Assistant
- AI Vehicle Service Assistant
- AI Warranty Agent
Data Solutions
- Customer, household and vehicle unification
- Dealer performance and inventory data
- Service and warranty history
- Telematics and predictive maintenance signals
- Finance and contract data
Digital Engineering
- Telematics and connected-vehicle integration
- Dealer management system integration
- Owner app and digital channel engineering
- Predictive maintenance data pipelines
- Cloud and data platform engineering
- API and integration engineering
Where transformation shows up in the business.
OEM-to-Dealer Lead Flow
Campaign leads are scored, routed and tracked to showroom outcome with shared visibility for OEM and dealer.
Service Retention
Mileage, telematics and service history trigger personalized reminders and pre-booked appointments.
Warranty Quality
Claims data is analysed for patterns by model, plant and supplier to reduce cost and improve quality feedback.
Connected Vehicle Support
Vehicle alerts open service cases with diagnostics attached, before the driver notices a problem.
Renewal & Loyalty
Finance contracts, vehicle age and service history drive timely renewal and upgrade offers.
Digital Test Drive Booking
Customers reserve a test drive online, dealers confirm vehicle availability, and the outcome feeds directly back into the lead record.
Lead-to-Vehicle Matching
Buyer preferences captured during the digital sales journey are matched against dealer and in-transit inventory to shorten time to purchase.
Connected Vehicle Experience
Owners manage service bookings, finance details and vehicle status from one connected app backed by the shared customer and vehicle record.
AX3 solution concepts for this industry.
Playbooks are illustrative solution concepts based on industry challenges and available technology — not customer case studies. AX3 publishes case studies only for verified customer engagements.
Automotive Customer 360
Solution concept unifying OEM, dealer and vehicle data on Automotive Cloud and Data 360.
Dealer Experience Platform
Solution concept for dealer portals, shared pipeline and performance analytics.
AI Sales Concierge
Solution concept for AI-supported lead engagement and showroom follow-up.
Connected Vehicle Service
Solution concept for telemetry-triggered service and remote diagnostics.
Automotive Warranty Intelligence
Solution concept for claims analytics and quality feedback loops.
Captive Finance Experience
Solution concept for digital financing, leasing and renewal journeys.
Reference architectures for automotive.
Detailed AX3 Transformation Playbooks covering the business problem, the architecture and how it gets delivered.
AutomotiveConnected Vehicle Experience
Turn vehicle telemetry into proactive service, warranty and customer engagement.
View Playbook
Cross-IndustryAI-Powered Field Service
Connect customers, assets, technicians and intelligence into one service operation.
View Playbook
Cross-IndustryIntelligent Quote-to-Cash
Compress the path from opportunity to recognised revenue with governed pricing and automation.
View PlaybookAX3 Automotive 360
OEMs, dealers and service networks hold different fragments of the customer and vehicle, so engagement is inconsistent across the ownership cycle.
Industry workflow
Lead → test drive → sale and finance → ownership → service and warranty → renewal.
Expected outcome
Higher conversion, stronger service retention, lower warranty cost and measurable loyalty.
Salesforce layer
Automotive Cloud with Sales, Service, Experience, Marketing and Revenue Management across OEM and dealer models.
AI layer
Agentforce sales, service, warranty and dealer assistants.
Data layer
Data 360 unification of customer, vehicle, dealer, service and finance data.
Integration layer
DMS, telematics, ERP, finance and parts systems connected through governed APIs.
The platforms AX3 connects.
Business outcomes
- Higher lead-to-sale conversion
- Stronger service retention and aftersales revenue
- Lower warranty cost and better quality feedback
- Modern, adopted dealer tooling
- Measurable customer loyalty across ownership cycles
Core solutions
Verified client work.
AX3 publishes case studies only where a client engagement is verified and approved for disclosure. Speak with our automotive team for references relevant to your transformation.
Request referencesAutomotive — questions we are asked
How does AX3 help OEMs that sell through dealers?
AX3 designs shared data and shared process models so OEMs gain customer visibility without disrupting dealer economics or systems.
Which Salesforce products apply to automotive?
Automotive Cloud, Sales, Service, Marketing, Experience Cloud, Revenue Management, Data 360 and Agentforce.
Can AX3 integrate dealer management systems?
Yes. DMS, telematics, ERP, parts and finance integrations are part of AX3 delivery.
Does AX3 cover connected vehicle use cases?
Yes — telemetry-driven service, predictive maintenance, remote diagnostics and digital service reminders.
Three ways to engage AX3 in this industry
Technology Solutions
Salesforce, AI, data, SAP, cloud and cybersecurity delivered as a full-stack program for automotive.
ExploreForward Deployed Engineering
Senior engineers embed with your team and own the deployment end to end when the problem is too specific for a packaged program.
ExploreTalent Solutions
Contract staffing, contract-to-hire, permanent hiring, remote teams and GCC talent for automotive skill profiles.
ExploreCPG & Retail
Connected consumer, commerce and retail execution intelligence.
Financial Services
Intelligent relationship, servicing and risk transformation.
Manufacturing
Connected customer, channel and service transformation.
Semiconductor & Technology
Design-win, account and technical-sales intelligence.
EV & Mobility
Digital EV customer platform across the ownership lifecycle.
Healthcare & Life Sciences
Unified engagement platform across care, coverage and commercial life sciences operations.
Energy & Utilities
Connected customer, field and asset platform for the energy transition.
Logistics & Supply Chain
Digital control tower for freight, fleet and fulfilment operations.
Travel, Transportation & Hospitality
Unified traveler and guest platform across booking, journey and stay.
Telecommunications, Media & Technology
Connected subscriber and partner platform across telecom, media and technology.
Insights for Automotive
Practitioner perspectives on the technology and data decisions shaping this industry.
Forward Deployed Engineers: The New Model for Enterprise Software Delivery
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Read articleHow Agentforce Is Changing Manufacturing Service
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Read articleAutomotive Customer 360: From Lead to Vehicle Ownership
OEMs and dealers each hold different fragments of the same customer. A practical view of what a shared data and process model looks like across lead handoff, vehicle 360, service, warranty and captive finance.
Read articleTransform automotive with AX3.
Transform the automotive customer, dealer, vehicle and service lifecycle with Salesforce, AI and connected enterprise technology.