The Connected Customer Platform for Telecom, Media & Technology
Unify subscriber, network, content and partner data to acquire, retain and grow customers across telecommunications, media and technology platforms.
Talk to AX3Telecommunications, media and technology companies compete on how well they acquire, retain and grow subscribers in a market defined by commoditized connectivity, fragmented content ecosystems and rising customer acquisition cost. Subscriber data lives across BSS, OSS, billing, content and partner systems that rarely agree with each other, making churn hard to predict and cross-sell hard to execute. AX3 combines Salesforce, AI, data and telecom-grade engineering into a single subscriber and partner platform that spans acquisition, provisioning, service, renewal and growth.
Who we serve
Subscriber growth depends on order, service and network data behaving as one.
The same three-part view AX3 applies to every industry — what is actually hard in telecommunications, media & technology, the technology that resolves it, and the specialized people needed to run it.
Key challenges
Complex order and fulfilment flows
Multi-product orders fall out mid-journey, driving manual handling and revenue leakage.
Churn and subscriber economics
Retention decisions are made without a joined view of usage, service history and network experience.
Network and service data silos
OSS, BSS and CRM data disagree, so service assurance and commercial teams argue about the facts.
Technology
Communications Cloud and order management
Catalogue-driven ordering, quoting and fulfilment for converged product portfolios.
Subscriber analytics and AI
Churn, usage and experience models wired into retention and service workflows.
Cloud and platform engineering
Scalable platform, API and automation engineering across OSS and BSS estates.
Talent
OSS/BSS integration engineers
Engineers experienced with catalogue, order management and billing integration.
Network data specialists
Talent who can turn network and assurance telemetry into commercial insight.
Product and platform talent
Product owners and platform engineers for converged digital service delivery.
What is changing in the industry.
How AX3 solves them.
Subscriber 360
Unify subscriber, account, usage, billing and service data into one profile across products and channels.
Churn Intelligence
Score churn risk from usage, billing and service signals, and trigger retention workflows before cancellation.
Subscription & Renewal Management
Automate quoting, contracting, renewal and consumption billing across subscription and usage models.
Partner & Channel Platform
Give partners a connected portal for deal registration, order status and co-selling.
AI Customer Service
Deflect and resolve routine subscriber issues with AI agents grounded in account and usage data.
Salesforce, AI, data and digital engineering — designed together.
Salesforce Solutions
- Sales Cloud
- Service Cloud
- Revenue Cloud
- Data 360
- Marketing Cloud
- Experience Cloud
- Agentforce
- Communications Cloud
- Media Cloud
AI Solutions
- AI Customer Service Agent
- AI Churn Intelligence
- AI Renewal Assistant
- AI Partner Assistant
- AI Sales Assistant
- AI Usage & Billing Assistant
Data Solutions
- Subscriber and account data unification
- Usage and consumption data
- Billing and revenue data
- Partner and channel data
- Content and engagement data
Digital Engineering
- BSS/OSS integration
- Order orchestration
- Provisioning & activation
- Usage, rating & billing pipelines
- Subscription and entitlement platforms
- API and event-driven integration
Where transformation shows up in the business.
Digital Acquisition Journey
Prospects configure, compare and purchase plans or bundles digitally with real-time eligibility and credit checks.
Proactive Churn Prevention
Usage decline, billing disputes and service complaints combine into a churn score that triggers retention offers.
Usage-Based Billing Accuracy
Rating and billing pipelines reconcile usage events with invoices, reducing disputes and revenue leakage.
Partner Deal Registration
Channel partners register deals, check order status and access co-marketing funds through one portal.
AI-Assisted Service Resolution
Subscriber issues are triaged and resolved by an AI agent grounded in account, usage and billing history.
AX3 solution concepts for this industry.
Playbooks are illustrative solution concepts based on industry challenges and available technology — not customer case studies. AX3 publishes case studies only for verified customer engagements.
Subscriber 360
Solution concept unifying subscriber, usage, billing and service data on Data 360 and Communications Cloud.
Churn Intelligence Engine
Solution concept for predictive churn scoring and automated retention workflow.
Subscription & Renewal Platform
Solution concept for quote, contract, renewal and consumption billing on Revenue Cloud.
Partner & Channel Portal
Solution concept for deal registration, order visibility and partner enablement on Experience Cloud.
AI Customer Service Agent
Solution concept for AI-assisted subscriber service grounded in account and usage data.
Digital Commerce & Acquisition
Solution concept for online plan configuration, eligibility checks and digital order capture.
Reference architectures for telecommunications, media & technology.
Detailed AX3 Transformation Playbooks covering the business problem, the architecture and how it gets delivered.
Cross-IndustryAI-Powered Field Service
Connect customers, assets, technicians and intelligence into one service operation.
View Playbook
Cross-IndustryIntelligent Quote-to-Cash
Compress the path from opportunity to recognised revenue with governed pricing and automation.
View Playbook
Cross-IndustryAI Sales Concierge
An agentic selling assistant grounded in catalog, pricing and entitlement data.
View PlaybookAX3 TMT 360
Subscriber data spans BSS, OSS, billing, content and partner systems that rarely share a common view, making churn and cross-sell hard to manage.
Industry workflow
Acquire → provision and activate → serve → bill and renew → retain and cross-sell.
Expected outcome
A coherent subscriber platform with lower churn, faster acquisition and more efficient service.
Salesforce layer
Communications Cloud and Media Cloud with Sales, Service, Revenue and Experience Cloud for subscriber and partner journeys.
AI layer
Agentforce customer service, churn, renewal and partner assistants grounded in subscriber data.
Data layer
Data 360 unification of subscriber, usage, billing, content and partner data.
Integration layer
BSS/OSS, billing and partner systems connected through governed APIs and event pipelines.
The platforms AX3 connects.
Business outcomes
- Lower involuntary and voluntary churn
- Faster, lower-cost digital acquisition
- More accurate usage-based billing
- Stronger partner and channel performance
- Higher containment in customer service
Core solutions
Verified client work.
AX3 publishes case studies only where a client engagement is verified and approved for disclosure. Speak with our telecommunications, media & technology team for references relevant to your transformation.
Request referencesTelecommunications, Media & Technology — questions we are asked
Does AX3 replace our BSS/OSS stack?
No. AX3 connects Salesforce to existing BSS/OSS and billing systems, keeping network and billing systems of record intact while unifying the customer-facing experience.
Can AX3 support usage-based and subscription billing together?
Yes. Revenue Cloud and supporting engineering can model subscription, consumption and hybrid pricing within a single quote-to-cash process.
How does AX3 approach churn prediction?
By combining usage, billing, service and engagement signals into a churn score that triggers a defined retention workflow rather than a standalone analytics exercise.
Can partners and channels be included in the platform?
Yes. Experience Cloud gives partners a connected view of deals, orders and enablement content alongside the core subscriber platform.
Three ways to engage AX3 in this industry
Technology Solutions
Salesforce, AI, data, SAP, cloud and cybersecurity delivered as a full-stack program for telecommunications, media & technology.
ExploreForward Deployed Engineering
Senior engineers embed with your team and own the deployment end to end when the problem is too specific for a packaged program.
ExploreTalent Solutions
Contract staffing, contract-to-hire, permanent hiring, remote teams and GCC talent for telecommunications, media & technology skill profiles.
ExploreCPG & Retail
Connected consumer, commerce and retail execution intelligence.
Financial Services
Intelligent relationship, servicing and risk transformation.
Manufacturing
Connected customer, channel and service transformation.
Semiconductor & Technology
Design-win, account and technical-sales intelligence.
EV & Mobility
Digital EV customer platform across the ownership lifecycle.
Automotive
Connected customer, dealer and vehicle lifecycle transformation.
Healthcare & Life Sciences
Unified engagement platform across care, coverage and commercial life sciences operations.
Energy & Utilities
Connected customer, field and asset platform for the energy transition.
Logistics & Supply Chain
Digital control tower for freight, fleet and fulfilment operations.
Travel, Transportation & Hospitality
Unified traveler and guest platform across booking, journey and stay.
Insights for Telecommunications, Media & Technology
Practitioner perspectives on the technology and data decisions shaping this industry.
AI Agents vs Chatbots: What Actually Changes in Enterprise Service
The meaningful distinction between an AI agent and a chatbot is not conversational quality. It is the ability to reason over grounded data and take governed action in a system of record.
Read articleTelecom Order Management and the Subscriber 360
Order fallout is the recurring customer experience failure in telecom, and it traces back to a product catalog that cannot be cleanly decomposed into service orders across B2C and B2B accounts.
Read articleAI in Field Service: Scheduling, Parts and First-Time Fix
First-time fix rate is decided long before a technician arrives on site. It is a data and diagnosis problem first, and a scheduling problem second.
Read articleTransform telecommunications, media & technology with AX3.
Unify subscriber, network, content and partner data to acquire, retain and grow customers across telecommunications, media and technology platforms.