Salesforce + AI for CPG & Retail
Connect customers, retailers, distributors, field teams and commerce through intelligent Salesforce solutions.
Transform CPG & RetailConsumer Goods Cloud
CPG commercial performance depends on execution at the shelf. AX3 links sales planning, trade promotion, field execution and distributor data so teams and agents can act on what is actually happening in-store.
Capabilities
- Sales Planning
- Trade Promotion Management
- Retail Execution
- Field Sales
- Distributor Management
- Claims & Funds
- Customer Service
- Commerce
- Data 360
- Agentforce
How AX3 delivers
Salesforce Consulting
Strategy, architecture and roadmaps that align Salesforce to business outcomes.
Salesforce Implementation
Configuration, customization and migration delivered with template discipline.
Salesforce AI & Agentforce
Agentic AI that reasons over trusted data and acts inside business workflows.
Data 360
Unified, AI-ready enterprise data that powers personalization and intelligence.
Salesforce Integration
Salesforce connected to ERP, legacy platforms and enterprise data estates.
Salesforce Managed Services
Continuous administration, enhancement and optimization of your platform.
Beyond retail execution: CPG supply chain and procurement.
Commercial performance depends on supply. AX3 also delivers CPG supply chain digital transformation and managed services — network visibility, planning, retail logistics integration and indirect procurement digital solutions connected to Data 360 analytics.
Salesforce for CPG & Retail — frequently asked questions
What does retail execution intelligence require?
Unified retailer, distributor and field data, a consistent perfect-store definition, and analytics or agents that turn visit data into next-best actions.
Does AX3 support distributor and claims processes?
Yes — distributor management, trade funds and claims workflows are designed alongside sales planning so promotion spend is traceable end to end.