The Digital Control Tower for Logistics & Supply Chain
Connect shippers, carriers, warehouses and last-mile networks into one visibility and service platform, powered by Salesforce, AI and freight-grade integration.
Talk to AX3Freight and fulfilment networks run on a patchwork of TMS, WMS, telematics and EDI systems that were never designed to give a shipper, carrier or 3PL a single view of a shipment, a customer or an exception. Service teams chase status updates by phone while dispatchers and planners react to disruption after it has already cost time and money. AX3 treats logistics as a distinct transformation category — combining Salesforce, AI, data and freight-systems engineering into a digital control tower that unifies visibility, automates exception handling and puts a governed customer and partner record behind every shipment.
Who we serve
Visibility only creates value when it drives the next operational decision.
The same three-part view AX3 applies to every industry — what is actually hard in logistics & supply chain, the technology that resolves it, and the specialized people needed to run it.
Key challenges
Fragmented network visibility
Carrier, warehouse and customer systems report separately, so exceptions surface after the customer notices them.
Exception handling at scale
Manual triage absorbs operations capacity and produces inconsistent customer communication.
Cost-to-serve pressure
Margin erodes across modes and lanes without a shared view of true cost per shipment.
Technology
Control tower architectures
Unified shipment, asset and order visibility with workflow attached to every exception.
Predictive ETA and exception AI
Models that predict delay and recommend the recovery action instead of just flagging it.
Integration across carrier systems
EDI, API and partner integration engineered for volume and partner churn.
Talent
Supply chain engineers
Network design and operations engineers for flow, capacity and cost programmes.
Integration specialists
Engineers who can onboard carriers and partners quickly and keep interfaces stable.
Operations analytics talent
Analysts who run performance, cost-to-serve and service-level reporting in production.
What is changing in the industry.
How AX3 solves them.
Customer 360
Unify shipper, consignee, carrier and partner data into one record spanning quoting, booking, transport and service.
Digital Control Tower
Aggregate shipment, fleet and warehouse events into a single visibility layer with proactive exception alerts.
Digital Freight & Order Management
Digitize quoting, booking and order capture with self-service portals for shippers and carriers.
Exception & Dispatch Automation
Detect delays, damage and capacity conflicts automatically and route resolution workflow to the right team.
Fleet & Last-Mile Intelligence
Connect telematics and delivery data to service and dispatch so planners act on live conditions, not stale reports.
Salesforce, AI, data and digital engineering — designed together.
Salesforce Solutions
- Sales Cloud
- Service Cloud
- Field Service
- Data 360
- Agentforce
- Experience Cloud
- Revenue Management
- MuleSoft
AI Solutions
- AI Logistics Agent
- AI Shipment Exception Agent
- AI Dispatcher Assistant
- AI Customer Service Agent
- AI Carrier Onboarding Assistant
- AI Demand Planning Assistant
Data Solutions
- Shipment and event data unification
- Carrier, driver and fleet data
- Warehouse and inventory data
- Customer and partner order history
- EDI and freight-message data quality
Digital Engineering
- TMS/WMS/ERP integration
- EDI and API freight messaging
- Telematics and fleet IoT
- Real-time track-and-trace event pipelines
- Control-tower data platforms
- Partner and carrier portal engineering
Where transformation shows up in the business.
Proactive Exception Resolution
Delay, damage or documentation exceptions raise cases automatically with shipment context, so service teams act before the customer calls.
Self-Service Shipment Visibility
Shippers and consignees track status, documents and milestones through a portal instead of contacting support.
Dynamic Dispatch
Dispatchers see live driver, capacity and traffic conditions alongside order priority to rebalance routes in real time.
Digital Carrier Onboarding
Carrier qualification, compliance documents and rate agreements are captured and tracked in one workflow.
Unified Order-to-Delivery
Orders flow from booking through transport to proof of delivery on one record, closing the loop for billing and service.
AX3 solution concepts for this industry.
Playbooks are illustrative solution concepts based on industry challenges and available technology — not customer case studies. AX3 publishes case studies only for verified customer engagements.
Digital Control Tower
Solution concept aggregating shipment, fleet and warehouse events into one visibility and exception layer.
Customer 360 for Logistics
Solution concept unifying shipper, carrier and partner data on Sales Cloud, Service Cloud and Data 360.
Exception Management
Solution concept for automated detection, routing and resolution of shipment exceptions.
Digital Freight & Booking
Solution concept for self-service quoting, booking and order capture for shippers and carriers.
Fleet & Last-Mile Intelligence
Solution concept connecting telematics and delivery data to dispatch and service.
Supplier & Carrier Collaboration
Solution concept for onboarding, compliance and performance management across carrier networks.
Reference architectures for logistics & supply chain.
Detailed AX3 Transformation Playbooks covering the business problem, the architecture and how it gets delivered.
Logistics & Supply ChainIntelligent Logistics Control Tower
Shipment visibility, exception management and customer communication in one operating view.
View Playbook
Cross-IndustryAI-Powered Field Service
Connect customers, assets, technicians and intelligence into one service operation.
View Playbook
Cross-IndustryIntelligent Quote-to-Cash
Compress the path from opportunity to recognised revenue with governed pricing and automation.
View PlaybookAX3 Logistics 360
Shipment, fleet and warehouse data sit in disconnected TMS, WMS and telematics systems, leaving exceptions unmanaged until they reach the customer.
Industry workflow
Book and quote → transport and track → detect exceptions → dispatch and resolve → deliver → invoice and review.
Expected outcome
A single digital control tower that surfaces exceptions early and lowers cost-to-serve across the network.
Salesforce layer
Sales Cloud, Service Cloud and Field Service with Experience Cloud portals for shippers and carriers.
AI layer
Agentforce logistics, dispatch and exception-management assistants embedded in service and operations workflow.
Data layer
Data 360 unification of shipment, carrier, fleet and order data across TMS, WMS and EDI sources.
Integration layer
MuleSoft-based integration with TMS, WMS, ERP, telematics and EDI freight-messaging networks.
The platforms AX3 connects.
Business outcomes
- Earlier detection and resolution of shipment exceptions
- Lower cost-to-serve through self-service visibility
- More consistent dispatch and fleet utilization
- Faster carrier and supplier onboarding
- Stronger customer retention through service consistency
Core solutions
Verified client work.
AX3 publishes case studies only where a client engagement is verified and approved for disclosure. Speak with our logistics & supply chain team for references relevant to your transformation.
Request referencesLogistics & Supply Chain — questions we are asked
Why treat logistics as a distinct transformation category?
Freight and fulfilment operations depend on TMS, WMS, telematics and EDI systems with data models that general CRM implementations rarely account for, so the solution architecture has to be built around freight events, not just accounts and cases.
Can AX3 integrate existing TMS and WMS platforms?
Yes. AX3 engineers integration with existing TMS, WMS and ERP systems rather than replacing them, using MuleSoft and EDI/API messaging to bring shipment and inventory data into the customer and service platform.
Does this work across ocean, air, road and rail?
Yes. The control-tower and data model are designed to be mode-agnostic, unifying events from multiple carriers and transport modes into one visibility layer.
How does AI support exception management?
AI agents monitor shipment and fleet events, flag developing exceptions such as delays or capacity conflicts, and route recommended actions to dispatchers and service teams for review.
Three ways to engage AX3 in this industry
Technology Solutions
Salesforce, AI, data, SAP, cloud and cybersecurity delivered as a full-stack program for logistics & supply chain.
ExploreForward Deployed Engineering
Senior engineers embed with your team and own the deployment end to end when the problem is too specific for a packaged program.
ExploreTalent Solutions
Contract staffing, contract-to-hire, permanent hiring, remote teams and GCC talent for logistics & supply chain skill profiles.
ExploreCPG & Retail
Connected consumer, commerce and retail execution intelligence.
Financial Services
Intelligent relationship, servicing and risk transformation.
Manufacturing
Connected customer, channel and service transformation.
Semiconductor & Technology
Design-win, account and technical-sales intelligence.
EV & Mobility
Digital EV customer platform across the ownership lifecycle.
Automotive
Connected customer, dealer and vehicle lifecycle transformation.
Healthcare & Life Sciences
Unified engagement platform across care, coverage and commercial life sciences operations.
Energy & Utilities
Connected customer, field and asset platform for the energy transition.
Travel, Transportation & Hospitality
Unified traveler and guest platform across booking, journey and stay.
Telecommunications, Media & Technology
Connected subscriber and partner platform across telecom, media and technology.
Insights for Logistics & Supply Chain
Practitioner perspectives on the technology and data decisions shaping this industry.
Agentforce Readiness: What Good Looks Like Before You Deploy
Readiness for Agentforce is a data, permissions and process question well before it is a technology question. AX3 sets out the model and what disqualifies a use case.
Read articleBuilding an Intelligent Logistics Control Tower
Visibility tells you what happened. A control tower is only worth building if it can also act on what it sees.
Read articleTransform logistics & supply chain with AX3.
Connect shippers, carriers, warehouses and last-mile networks into one visibility and service platform, powered by Salesforce, AI and freight-grade integration.