Salesforce Marketing Cloud Solutions
Lifecycle marketing built on unified, permissioned customer data.
Explore Marketing CloudThe business problems we solve
- Journeys are built channel by channel instead of around the customer lifecycle.
- Personalization is limited because segmentation runs on stale or partial data.
- Consent and preference data is inconsistent across systems and regions.
- Marketing performance cannot be tied back to unified customer outcomes.
The AX3 approach
Assess
Review current journeys, segmentation logic and consent management against lifecycle goals.
Architect
Design segmentation and personalization on top of a Data 360 unified profile.
Activate
Build orchestrated, cross-channel lifecycle journeys in Marketing Cloud.
Accelerate
Instrument marketing analytics to continuously refine journeys and segments.
Capabilities
- Journey Orchestration
- Personalization
- Segmentation on Data 360
- Lifecycle Marketing
- Consent & Preference Management
- Marketing Analytics
- Cross-Channel Campaign Management
- Marketing Automation
Use cases
- Cross-channel lifecycle journey from acquisition to renewal
- Real-time personalization powered by a unified customer profile
- Consent and preference management across regions
- Marketing performance analytics tied to unified customer data
Technology ecosystem
- Marketing Cloud
- Data 360
- Sales Cloud
- Service Cloud
- Agentforce
Marketing Cloud — frequently asked questions
Does personalization require Data 360?
It is not mandatory, but personalization accuracy improves materially when segmentation runs against a unified, deduplicated customer profile.
How is consent managed across regions?
AX3 designs a single consent and preference model that respects regional regulatory requirements while remaining usable across all journeys.
Explore Marketing Cloud
Related insights
Why CPG Companies Need Customer 360
Consumer, retailer and distributor data live in separate systems at most CPG companies. Unifying them is the precondition for retail execution, trade promotion return and real personalisation.
Read articleIdentity Resolution and the Unified Customer Profile
A unified customer profile is only as trustworthy as the identity resolution behind it. This piece works through matching approaches, entity modeling choices and how to judge profile quality honestly.
Read article