Financial Services Relationship 360
A compliant relationship view across onboarding, advice, servicing and product holdings.
Discuss This Playbook- What it is
- A reference architecture that unifies household, relationship, product and interaction data for advisors and service teams.
- Who it is for
- Distribution, advisory and service leadership in banking, wealth and insurance.
- The problem it solves
- Client relationships span products, entities and channels that each hold part of the picture, leaving advisors without a complete relationship view.
- Technologies involved
- Salesforce Financial Services capability, Data 360, AI relationship intelligence, core banking and policy system integration.
- Industries it applies to
- Banking, wealth and asset management, insurance.
- What AX3 provides
- Relationship data modelling, Salesforce implementation, core system integration, AI intelligence and compliance-aware design.
What is actually going wrong.
Industry: Financial Services
Relationship managers and advisors work across core banking, onboarding, KYC, product and servicing systems that each hold part of the client. Preparation is manual, advice quality varies, and every interaction must remain auditable under supervision.
The constraints most programmes underestimate.
Households, not just customers
Relationships span individuals, entities, trusts and businesses with real dependencies.
Core systems are rigid
Product truth lives in core banking or policy administration platforms that change slowly.
Regulatory constraints
Suitability, disclosure and record-keeping obligations shape every workflow.
Channel fragmentation
Branch, digital, contact centre and advisor interactions rarely reconcile.
How we sequence the work.
- 01
Model the relationship properly
Household and entity structures that reflect how clients actually hold products.
- 02
Integrate rather than duplicate
Core systems stay the product record; the relationship layer sits above them.
- 03
Apply AI within compliance boundaries
Next-best-conversation and service intelligence with auditable grounding.
From business process to business action.
- 01Business process
Acquire → onboard → advise → service → retain
- 02Data
Household and entity graph, product holdings, interactions, consent and suitability
- 03AI
Relationship intelligence, service triage and next-best-conversation
- 04Salesforce
Financial Services engagement layer with Data 360
- 05Integration
Core banking, policy administration, custody and payments platforms
- 06Engineering
Secure integration patterns, audit logging and data residency controls
- 07Business action
Advisors and service teams working from one relationship view
The end-to-end path we design against.
- 01
Onboard the client digitally with identity and KYC verification
- 02
Resolve the client, household and entity relationship structure
- 03
Prepare and deliver advice with compliant, grounded context
- 04
Service requests across channels with full relationship visibility
- 05
Review, report and renew under supervisory obligations
Industry expertise, applied through four connected layers.
Salesforce
Explore →- Financial Services Cloud
- Service Cloud
- Data 360
- Experience Cloud for client portals
- Marketing Cloud
- Agentforce
Data
Explore →- Client, household and legal-entity relationship graph
- Product holdings and balances from core systems
- KYC, identity and risk classification state
- Interaction, suitability and advice history
- Consent, permissions and supervisory records
AI & Agentforce
Explore →- AI Relationship Assistant preparing meeting context
- AI Advisor Assistant with compliant response grounding
- AI Onboarding Assistant guiding document and KYC completion
- AI Service Agent for authenticated servicing requests
Engineering
Explore →- Core banking and custody platform integration
- Identity, KYC and screening service connectivity
- Audit logging and supervisory evidence capture
- Data residency, encryption and access-control engineering
Where this applies.
Banks, wealth managers and insurers where client value is spread across products and channels and no single system holds the relationship.
How AX3 gets this built and sustained.
Specialized talent
Regulated delivery needs people who have worked inside it. AX3 places that capability where you want to own the build.
- Financial Services Cloud specialists
- Core banking integration engineers
- Data governance and compliance analysts
What changes when this works.
These are the outcomes this solution concept is designed to produce. They are directional, not measured results from a named engagement.
Financial Services Relationship 360: common questions
What is the Financial Services Relationship 360 playbook?
A reference architecture that unifies household, entity, product and interaction data into a single relationship view for advisors and service teams.
What business problem does it solve?
Client value spans products, entities and channels, so no single system shows the whole relationship.
Can this solution be implemented on Salesforce?
Yes, typically on Salesforce Financial Services capability with Data 360, integrated to core banking or policy administration as the product record.
How does AX3 handle regulatory constraints?
Suitability, disclosure, audit and data residency requirements are treated as design inputs, not as controls added after the build.
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